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Sephora and Rare Beauty Team Up for Second ‘Rare Impact’ Campaign in Honor of World Mental Health Day

The retailer renews commitment to donating 100% of global Rare Beauty product sales to the Rare Impact Fund on Oct. 10.

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By: Lianna Albrizio

Associate Editor

Sephora and Rare Beauty by Selena Gomez announce the return of the “Make A Rare Impact” campaign in recognition of World Mental Health Day, renewing Sephora’s commitment to donating 100% of global Rare Beauty sales to the Rare Impact Fund. The goal of World Mental Health Day, which takes place annually on Oct. 10, is to raise awareness of mental health issues around the world and to mobilize efforts in support of mental health. Building on the success of the inaugural partnership in 2023, ...

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